Spring has always been a symbol of innovation. It is the beginning of a new journey; it is the moment everyone is waiting for. It is precisely in this kind of framework that Caffè Morandini has decided to announce the restyling of its image, the result of an economic and organizational effort the company has been working on for some time.
Caffè Morandini is product-focused approach, care of the detail, pursuit of perfection. These are not only company’s core values, which have been characterizing its philosophy since the very beginning, but also the sturdy basis where its successes were built on.
Caffè Morandini is a synonym for a product-focused approach, attention to detail, pursuit of perfection. These are not only the company’s core values that have always characterised its philosophy, but also the solid basis its successes have been built on.
Caffè Morandini, however, is also ambition, as well as ability to adapt to the needs of an increasingly global world, in constant change, an environment full of stimuli that have contributed to the decision to enact this transformation.
The perfect combination between tradition and innovation, another hallmark of the company, is the basis of the new logo’s stylistic choices, now in its third version: red has been kept as the main colour, giving continuity to the previous logos, as well as brown, generally known as one of the most recognizable emblems of coffee. 
The initial “M”, always highlighted in Morandini’s logos, now not only is characterized by the beautiful sinuous curve that calls to mind the characteristic furrow of arabica beans, but is also made the protagonist, making the whole logo more recognizable with more impact.
To reinforce the way the company intends to communicate its values and present itself to the public from now on, the logo’s lines have been renewed, becoming more defined, leaner, more elegant, in perfect accordance with the most contemporary style trends, aiming at a stronger brand awareness.
This re-branding has been followed by a renewal of the company’s merchandising line, the website and the product packaging.
A completely new look, which aims at enhancing the corporate image and transmitting, also visually, the quality that Morandini’s products have always been ambassadors for.
