The change in terms of image that was recently started with the restyling of the Caffè Morandini logo has led to a series of innovations within the company; among them, the one that most clearly stands out concerns the company website, with a restyling both at a graphic level and in terms of usability.
The company consulted a leading local communications agency, engaging them to produce the new format and to launch the (new) official website.
For a company nowadays the website is an ID, a business card to reach out to millions of users surfing the net every day; it was therefore considered fundamental to align the website style with the innovations that have been triggered by the recent re-branding process and make it versatile, perfectly usable by the diverse audience that characterizes the coffee business, allowing them to find all the information they need in one place.
The new website presents itself in a new guise: more minimal, more straightforward, with more sober lines, in perfect harmony with the new company logo.
The content is on a simple white clean background, while red – the company’s main chromatic pattern – colours the details of each page and section. Red and white, just like the new logo.
Caffemorandini.it, can therefore now fulfill, in a single location, its role as a source of information and shop. The place where users can find out more about the roasting company’s history, its values, and its production is also considered the right place to allow them access the shop and complete their purchases. Quickly and simply. The user can now browse the website thanks to a horizontal menu bar located at the top of the page, with which he/she can access the different sections and learn more about the history, the certifications, the awards and the services the company can offer; at the same time, he/she can browse the site either by ‘lines’, accessing the products catalogue displayed following Morandini’s idea, or by ‘format’, discovering all the different coffee solutions available in beans, ground coffee, as well as compostable ESE pods and capsules.
By clicking on the picture of each item, the user opens a specific product information page where all that product’s related details, such as the awards, the sensory profile, the certifications, and the origins, have been collected.
A detailed PDF product sheet is also available for download on each product information page.
The new Caffè Morandini website has been entirely updated from an aesthetic and usability point of view to allow the company’s different interlocutors, such as bar owners, Italian or foreign coffee products distributors, and even end-consumers, existing and potential, to easily find what they are looking for and do so within a renovated, modern frame.
